Those Rundle Street Days

Writing blog posts tends to feel like an obligation once you’ve started. That’s why everyone apologises profusely when they have left the writing dormant for a while. Well, I would feel the same way—if someone were paying me to do this. As it stands, I’m not sure what interest level people actually have in noiseandmusic, but I do get enjoyment out of the reader spikes, and the gentle hum of daily hits. It also gives me a forum to propose my counter-counter-culture whinging, and—at the end of the day—I can show that, not only have I put a fair amount of thought into “music and art in this digital age,” but I have a place to broadcast these thoughts, and contribute to the slow chipping-away of ingrained cultural values.

And it seems to be working: this last week two of my top searches were “black people staring at white girl,” and “did Charlie Puth hire a marketing firm?” If that isn’t chipping away at culture, I don’t know what is.

So, the real reason I haven’t written anything for a while is that, over the last month, my girlfriend and I both got a job, and an apartment, in Adelaide. I’m really interested in cities, and I knew that once I had a job sorted out in Adelaide, I wanted to move into it. Danielle and I were both living with mum in Toorak Gardens, a suburb about 10 minutes drive from where we are now.

There is a clear distinction in Adelaide between the suburbs and the city. The Adelaide CBD is basically marooned from its neighbouring suburbs by a moat of parklands—some attractive, some outright desolate. Greater Adelaide has a population of about 1.3 million people, the CBD is only about 15,000. But the experience of a place is defined by more than simply how many people live there—more important, I would say, is how close they live to one another—the population density—and what type of property-uses exist there. Suburbs are made up of low-density, almost purely residential properties. The cities are made up of a higher-density mix of commercial, residential, and public properties.

Danielle and I now live on Rundle Street, on the 3rd floor of a commercial building. Our neighbours below us are a vegan restaurant, a vintage clothing store, and an Italian shoe store. It is a beautiful old building, with wonderful high ceilings that I’m sure no developer today would deem a cost-efficient use of space. But what it lacks in space-efficiency, it makes up for in soul-warming homeliness.

This is our kitchen:

And the picture at the top is our view onto Rundle Street. You can thank Instagram for the hipster chic.

So for everyone who assumes that a bigger population inevitably leads to a more diverse, “vibrant” lifestyle, consider that I’ve moved from Boston—a city of about 4.5 million—back to Adelaide—1.3 million—and I’m now living in a more diverse, and more vibrant area than before. It was reading Jane Jacobs’ The Death and Life of Great American Cities that really got me thinking about the city/suburb divide here in Adelaide, and cemented in my mind that, when I did move, it would be into the CBD, into a dense, preferably commercial area. I could only imagine what it would mean for a local arts community if more of my musical friends took this approach, if we were all living a short walk from one-another, and the places music and art is made. You don’t get Greenwich Village living in Connecticut, is all I’m sayin’.

I hope that I haven’t ostracised my readers with my absence over the last few months, and I genuinely hope that you can join me for my next big, researched blog post about how Adelaide operates. Cya then.

How To Lose Yourself Some Money, at the Adelaide Fringe

So after many months of preparation and many hours of rehearsal, America. with Danielle Deckard was finally performed at the Worldsend Hotel on Hindley Street in Adelaide during the last week of the Adelaide Fringe. It was a bit chilly, not quite the warm Australian evenings I had anticipated for our three beer garden concerts.

The show turned out great. I was really happy with the band, the selection of material, and the arrangements. One of my goals in staging the show was to find a balance between a small-scale/budget act that would be suitable for the Fringe, while still producing something a little bit special. For the show we hired a drummer and three horns to augment Danielle’s piano/vocals and my electric bass.

We didn’t come out swinging with a straight-up tribute show—as most of the musical acts at the Adelaide Fringe tend towards—but rather created a show based around a particular theme: American city-songs. Our “city” set comprised of well-known covers and places: “Atlantic City,” “Viva Las Vegas,” “Walking In Memphis,” “Dear Chicago,” “Streets of Philadelphia,” and “New York State of Mind.” In addition, we stripped back to a trio to perform the music from Danielle’s new EP Moments.

Musically the show was all I could have hoped for. Great performances, arranging I was really happy with. There are always two sides to a story of course, and America. came up short on the business end. I had budgeted out this show from day one, and always kept track of all the expenditure. I intentionally saved a larger amount of the budget for marketing than I have for previous shows. This is what our expenditure looked like once everything was locked in:

America. Expenditure

In terms of overall expenditure, the production costs just beat out marketing…


Was all that marketing worth it end the end though?…

America. Ticket Sales

It doesn’t seem so. In fact, we only had about 10 or 12 members of the general public (ie. not friends or family) purchase a ticket. From this information, we can conclude that the poster run and iPhone app were supremely ineffective considering the expense incurred ($1,231). But if I hadn’t done it, I might have blamed the poor turnout on lack of promotion. This is useful information for the future.

So the final tally looked like this:

So in the end I achieved exactly what I set out NOT to achieve, which was to subsidize the cost of everyone’s ticket (almost $28/ticket—they sold for $20) and make a substantial loss on the show.

Where did I go wrong?

  • Overestimated ticket sales based on previous Fringe experience
  • Ineffective marketing campaign
  • Location of performance was poorly chosen—too far away from the bulk of Fringe activity
  • Dates were poorly chosen—three consecutive nights is good for the players, but not so good for getting word about and allowing reviewers time to plug your show for free.

I don’t feel bad about hiring the extra players, because the wind section really made the performance something special—and in the end, maintaining a high quality performance is all you have to build upon.

I’m not alone though, I read a post by Adelaide comedian Jason Chong about his show losing $2000 at this years Fringe. Part of all of this is poor planning, but both of us had a valid reason to expect a better turnout. Previous Fringe performances I have been involved in have sold-out, with an audience almost entirely of unknowns. Every artist in the Fringe this year had to compete with an enormous roster of acts—more than 960 shows, and thousands of individual performances. This may have been the year that the Fringe model of open-access just broke the back of the Adelaide market. And in a saturated March, the punters selected conservatively.

Where the Fringe goes from here is hard to say. Surely, many of the presenters who made a loss this year will not be back for another round in 2013. The shows will probably be more conservative in spending, if not fewer in number. The biggest winners will again be those acts (mostly comedians) with a big name, and the promotional budget to prove it. But big names and big promo wasn’t really what the Fringe model was about though, was it?

AirTiger will be back for 2013. Older, wiser, smaller, and as close to the Garden of Unearthly Delights as possible.

MieTown Motown, and Mie

 

Mie Richardson—one of my best musical friends and collaborators—put up this video the other week that chronicles some of the process putting together his yet-to-be-released EP The Protector. I’m the guy waving the stick around in front of the orchestra.

The orchestral footage is from the MieTown Motown session I wrote about a while ago. Some of the recording we did is going to end up in a transformed and more produced way on The Protector. I can’t wait to hear what we get in the end!

I’ve also been sending files back and forth with Mie recently for another tune on the EP that we are making a long-distance collaborative effort. I’m producing a string arrangement for the tune “Living In Fear.” Once the arrangement is done I’m hoping to get it recorded by this fantastic online service, Christian Howes String Production, that can record strings for you remotely and send you back the audio files cleaned up and ready to go!

Mie has just got this aesthetic about him and his music that is totally unique. I have never met anyone who is just so into P-O-P music before. Pop becomes this wonderful, textured art form with him, and Mie draws influence from indie artists, classical music, and Lady Gaga alike. He has also got this deep understanding—whether is aware of  it or not—that being a popular artist today is a diverse endeavour. Mie creates his own websites, videos, cover art, posters, graphics, and animated gif files. It all comes together to create this Mie-Universe. Very compelling.

It has been a shame to say goodbye to Mie in the flesh (as with all my Boston friends), but I really hope we get to continue working together, despite the geographical divide.

Mie’s Artist Page—www.mierichardson.com

Mie’s Pop Monarch Blog—http://www.popmonarch.com

Mr. Popscotch—http://mrpopscotch.tumblr.com

AMERICA. with DANIELLE DECKARD

Adelaide-folks take note, America. with Danielle Deckard is taking the stage as part of the Adelaide Fringe for the next three nights, starting tonight! You can read all about the show, and get your tickets through my production company website—www.airtigermusic.com.

Really hope to see you there!

Andre Castellucci and Streets of Adelaide


I had heard of the photography blog Streets Of Adelaide a while ago through the Radio Adelaide show The Scenery. Streets Of Adelaide is an uncompromising and very un-postcard portrayal of the city. Many of the personalities that inhabit these streets are homeless, destitute—some of whom are recognisable for being so (the glockenspiel guy, anyone?). There is also a healthy smattering of young, drunk, middle-class hipsters, Christian fundamentalists, street artists and musicians, and passers-by of all races, genders, and body weights. One has a sense that Adelaide has a tinge of chaos to it—there is certainly no order nor certainty in the image of tall, lanky, dark-skinned African man in a blue suit looking confused as he walks past four white girls in pink/black pseudo-goth get-ups.

I have noticed people place a great deal of importance in the city. A city is something that we put our faith into, or blame for all our troubles. It is the city, we so often believe, that will determine the type and quality of life that we have. After many years of playing the faith/blame game various cities around the world, I have come to another conclusion. The city is really just a random combination of individuals, and it is those individuals who come to determine how we perceive the city. Any individual with particularly strong ideas will come to define the place they are from, not the other way around. One thing the physical and cultural layout of a city does influence is the likelihood you will ever meet those people. Perhaps, in the past, the sprawling suburbs of Adelaide (or any large, sprawling city) would have restricted the flow of ideas between individuals. You don’t get an Athens or Greenwich Village when visiting your best friend requires a 20-minute car journey. This is less of a problem today thanks to modern technology and how it has affected the way we communicate. I didn’t need to live above Andre Castellucci to see his work—I heard about him from an RSS feed…while I was living in Boston.

So, when Danielle and I needed a photographer to get some new photos done for ourselves and our new teaching business (more to come) in Adelaide my mind returned to Streets of Adelaide. I figured that Andre’s style would generate some interesting promotional material, and I approached him with the idea of doing a shoot in the city. As it turned out, we stuck with shooting around his house, and using a makeshift studio out the back. There were so many useful photos, we should be set for promo stuff for a long time.

Some of the shots we took are posted below. Check out Andre’s work at www.streetsofadelaide.com, and his portfolio at www.andrec.net.

Crocodile Story

I was very inspired after watching the film Balibo a couple of years ago to research the history and culture of East Timor. I had intended even to write a political cabaret/puppet show about Timor and the Balibo incident. Well, I got as far as writing a libretto and a few songs before getting tired of fighting popular culture by writing theatre. Since then I have written nothing but Top 40 hits (yeah right).

Anyway, out of that endeavour I did memorise a beautiful Timorese folk myth about a crocodile. This later came in handy when I had to compose a programmatic piece for string orchestra.

I hope you guys enjoy the demo of “Crocodile Story.” If you find it all a bit heavy for you, Charlie Puth has just put out a new video:

More Emma, and Danni Ogilvie. Advance Australia Fair?

 

I really like the Internet, through it I am introduced to many cool people and things.

Someone kindly filled me in on the name of at least one musician on the Emma Louise track “Jungle” (which hit #23 on Triple J’s Hottest 100 by the way). His name is Danni Ogilvie, and he plays the tribal drums.

Danni is also an INCREDIBLE PHOTOGRAPHER. Check out his work here—http://danniogilvie.wordpress.com/—and here—http://danniogilvie.tumblr.com/. Hire him immediately. You can follow him on Twitter too.

I also found this very cool and moving version of the Australian anthem by Emma that I have posted above, used in a film commercial for Mission Australia.

Tiger Tones—Starting a Music Business

I am happy to announce that my new production company, AirTiger Music Australia, is up and running. It has been for some time now actually, with varying degrees of official-ness. Basically, ATMA is about doing what I have always done—create music—but under the moniker of a business name.

It makes a difference. It is nice to be able to extricate oneself from the artistic product and focus on the logistics of creating art. To quote the brilliant Sondheim song: “The art of making art is putting it together!” And when it comes down to taking on both the artistic and logistic roles, it makes splitting the ego that much easier.

The expenses involved in starting up a business like this are minimal. There is no equipment to purchase, or staff to hire. I am operating as a sole trader under a business name, so I am not required to pay any fees associated with incorporating. I also will not have any insurance costs at this stage, or public liability. So far I have paid $98 for the domain URL and web hosting, and $210 for the registration of a business name in South Australia.

ATMA is both a production company and a record company. Sounds fancy, but that just means I will be coordinating the production and finances of live events and creating recordings. The key thing here is that I intend to make a profit doing so. How well I achieve that goal is yet to be seen, but it remains fundamental to my idea of AirTiger as a music business, not simply a cultural enterprise.

ATMA will be producing its first show at the Adelaide Fringe in March. The show is called America. with Danielle Deckard (featuring the familiar girlfriend, who is arriving in Australia in about two weeks). All the details of the show can be found on the ATMA website. I really hope that we can kick off with a splash, get a good turnout at the Fringe, and cover the production costs. If you are interested in furthering professional music in Adelaide and Australia—or just interested in seeing what should be a great show—please lend your support by coming out to see us at the Fringe, or passing word on to your friends.

Jungle—Emma Louise

 

Yay! More YouTube talent, and apparently some Aussie phenom I completely missed while I was away. Emma Louise is from Queensland, and she has been writing original music and posting it to YouTube for some time. To quote directly from the J Awards website:

Emma Louise has had one of the biggest Australian songs of the year [2011] with Jungle, her debut single. Her EP was released in April and remained on the top of the AIR Independent music charts for 26 weeks. She’s been on tour with acts like Boy & Bear, she’s been signed by a European record label, she’s won song of the year at the Queensland Music Awards and she teamed up with triple j to launch Unearthed radio at our party in her home town Brisbane. She recently completed her own successful national tour and has also scored synchronisation deals on US TV Show Grey’s Anatomy and ABC drama The Slap. She’ll be playing Falls and Southbound this summer and will be headed to the US to tour in March.

Congratulations Emma! Especially on nailing that holy grail of indie success: song placement on Grey’s Anatomy! Songwriters at Berklee would literally kill for that synch slot.

The video production in her single “Jungle” is very nice, thanks to the Brisbane-based Silver Screen Pictures. It would be nice to know who played on the recording, and where and by whom it was recorded (mysteriously, Kimbra’s Vows has the same problem—no musician credits!). So, check out the clip and see for yourself what this is all about.

In Your Arms—Kina Grannis

 

My sister put me on to this wonderful clip the other day. Reminds me a lot of the film clip for Peter Gabriel’s “Sledgehammer” from back in the 80s, but the animation is way more advanced (plus I always thought it was weird how the stop motion ended at the end of the Sledgehammer clip, they probably ran out of time). I love how they have mixed in the sound effects, and affected the music to reflect the animation.

Enjoy.

Australian Films (And the Americans who Watch Them)

I noticed something interesting while I was Wikipedia-ing (a verb now, accept it) Australian cinema the other day: that the worldwide gross takings for Australian cinema’s most successful films dwarfs domestic takings. Because I have been to college, I know that you can’t cite Wikipedia, so I found the next reliable sources I could find on Google and compiled a few statistics.

Aussie Blockbusters

Film Year of Release Widest US Release (Cinemas) Australian Gross AU$ (1) USA Gross US$ (2) Worldwide Total Gross US$ (2)
Crocodile Dundee 1986 2,166 $47,707,045 $174,803,506 $328,203,506
Babe 1995 1,790 $36,776,544 $63,658,910 $254,134,910
Happy Feet 2006 3,804 $31,786,164 $198,000,317 $384,335,608
Australia 2008 2,721 $37,555,757 $49,554,002 $211,342,221

Box office successes by anyone’s standards. All of these dollar gross figures are in the currency value of the time, and are therefore somewhat misleading due to the inflation. What stays consistent with these particular films is the ratio of US box office takings over Australian takings.

Film Australian Gross Takings as a % of US Takings
Crocodile Dundee 27.29%
Babe 57.77%
Happy Feet 16.05%
Australia 75.78%

Again, these figures do not take into account the difference in value at any given time between the US dollar and the Aussie dollar. What this demonstrates to me is that our successful Australian films owe a great deal to the US and global film-going community for making them so. Baz Luhrman’s Australia seems to have floundered on the US screen (especially if one considers its $130 million dollar budget), but was a great success around the world.

How does Australian cinema fare when it is slightly less mainstream?

Film Year of Release Widest US Release (Cinemas) Australian Gross AU$ (1) USA Gross US$ (2) Worldwide Total Gross US$ (2)
Chopper 2000 14 $5,912,119 $236,185 n/a
Animal Kingdom 2010 61 $4,734,657 $1,044,039 $6,793,982

Two excellent, excellent Australian films. Animal Kingdom did well in the US, but only took in less than a quarter than at the Aussie box office. And Chopper, a great success at home, barely registered in the States. So it would seem that Australians have a taste for the finer things in life, unlike our boorish relatives across ditch. Not so fast…

Film Year of Release Australian Gross AU$ (1)
The Wog Boy 2000 $11,449,799
Young Einstein 1989 $13,383,377

As far as Australian domestic gross returns goes, The Wog Boy and Young Einstein both trounced the meatier fare—and Young Einstein did it in 1989 dollars! Adjusted for inflation, Young Einstein’s takings are equivalent to $25,160,749 in 2009—a huge domestic success. I have seen both of these movies, and…well…not shining moments in cinematic history let me assure you.

The idea that Australians don’t support their own cinema is clearly a load of crap—several million dollars return for a film is no failure. The Australian market is not, however, large enough to single handedly recoup Baz Luhrman’s epic $150 million budget for Australia (the largest in Australian film history). This is where the globalized market comes in handy. Despite being somewhat of a US flop, the film was eventually paid for in cinemas across the globe.

And surely this was the producers’ intention when they put films like Crocodile Dundee, Babe, Happy Feet, and Australia in motion. Happy Feet in particular—an animation with a leading cast including Elijah Wood, Robin Williams and Brittany Murphy—masquerades as any other American children’s blockbuster particularly well. The question now becomes: if a film looks American, sounds American, and is a success with an American audience what exactly makes a film Australian?

A lot has to do with where the money goes: firstly into the hands of Australian production companies, actors, laborers, extras, make-up artists, choreographers, CG effects companies, animators, etc.; and finally into the hands of Australian producers. Perhaps this globalization is the secret to growth in the Australian arts economy—whether it be film, music, or any other art form.

The world is our oyster now.

  1. All Australian box office data taken from the report “Australian Films at the Australian Box Office,” (2011)  http://film.vic.gov.au/__data/assets/pdf_file/0004/967/AA4_Aust_Box_office_report.pdf
  2. All USA and worldwide box office data compiled from individual film reports on www.boxofficemojo.com
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